Part 4 of the NOMEN Gen Z study: Sustainability, diveristy and global influence: Future oriented brand names for Gen Z In the fourth part of the series on brands and naming, the qualitative study conducted by NOMEN in November 2023 takes a look […]
Part 3 of the Nomen study: Emotional connected with brand names: The keys to loyalty Third stage of our journey into the world of Gen Z and their preferences when it comes to brand names: Here, the qualitative study conducted by NOMEN in […]
Part 2 of the Nomen Gen Z study: Authenticity and Gen Z: Why sincere brand names matter In the second part of the journey through the world of Gen Z and their brand name preferences, the qualitative study conducted by NOMEN in November […]
Part 1 of the Nomen Gen Z study: Gen Z in focus: How brand names can attract their attention ? Generation Z, those born between 1995 and 2010, is currently revolutionising the rules of marketing. According to Nielsen, this is because the group […]
In the eponymous webinar by the naming agency NOMEN, marketing professionals recently received a lightning refuelling on the topic of renaming. Here’s a recap for those who couldn’t be there! Every name change is a strategic decision, that greatly influences the identity and […]
Nomen Name Thinking uses the principles of design thinking to develop brand names – in a practical and benefit-oriented way. We now offer Nomen Name Thinking, an innovative and co-creative naming approach. It is based on the understanding that a succesful brand name […]
Deutsche Post DHL Group, the world’s leading logistics company based in Bonn, has changed its group name to DHL Group as of 1 July 2023. “A decision with vision”, comments NOMEN-manager Sybille Kircher. According to the group, the new name is intended to […]
Until recently, creativity was considered a typical human competence. But we know now that artifical intelligence can also produce original results. The Naming Agency, Nomen, based in Düsseldorf, wanted to know more and so took the names of 100 start-ups under the magnifying […]