Part 4 of the NOMEN Gen Z study: Sustainability, diveristy and global influence: Future oriented brand names for Gen Z In the fourth part of the series on brands and naming, the qualitative study conducted by NOMEN in November 2023 takes a look […]
Part 3 of the Nomen study: Emotional connected with brand names: The keys to loyalty Third stage of our journey into the world of Gen Z and their preferences when it comes to brand names: Here, the qualitative study conducted by NOMEN in […]
Nomen Name Thinking uses the principles of design thinking to develop brand names – in a practical and benefit-oriented way. We now offer Nomen Name Thinking, an innovative and co-creative naming approach. It is based on the understanding that a succesful brand name […]
Deutsche Post DHL Group, the world’s leading logistics company based in Bonn, has changed its group name to DHL Group as of 1 July 2023. “A decision with vision”, comments NOMEN-manager Sybille Kircher. According to the group, the new name is intended to […]